Step 1 of 3

Let's start with your landing page.

Paste the URL you send your ad traffic to. We will ask you 2 quick questions about it in the next step.

Landing page URL (the page your ads point to)

💡 Not sure about your headline or CTA? Open your landing page in another tab to check — otherwise just fill in what you remember.

Step 2 of 3

Tell us about your funnel.

10 questions. Under 4 minutes. Open your landing page in another tab — you will need it for questions 1, 2 and 8.

Need to check your page? Open your landing page in another tab for questions 1, 2 and 8 — or just fill in what you know.

Section 1 — Your landing page

1. Copy your exact headline (the biggest text at the very top of your page)

Do not paraphrase — copy the exact words. This is what we analyse.

2. Copy your exact CTA button text (the main button people click)

Section 2 — Your offer

3. Describe your offer in one sentence (who, what result, what price, what format)

Include: who you help, the result they get, your price, and how you deliver it.

4. How many paying clients have you worked with so far?

0–5 clients 6–20 clients 21–50 clients 50+ clients

Section 3 — Your content

5. Paste your 3 most recent post captions (Instagram or LinkedIn — the actual text)

We read the actual words — this is how we score your content alignment accurately.

6. Paste your single best-performing post caption (most saves, shares, or DMs)

This tells us what is actually resonating with your audience vs what you think works.

Section 4 — Your funnel infrastructure

7. What happens after someone visits your landing page and does not buy or book?

Nothing — they just leave and I never reach them again They see retargeting ads from me on Instagram or Facebook They get added to an email or DM follow-up sequence Both — retargeting ads AND an email or DM sequence

8. What proof or credibility do you have visible on your landing page right now? (tick all that apply — look at your page)

Specific client results with numbers and timeframes (e.g. "lost 12kg in 8 weeks") Written testimonials or reviews from clients Video testimonials from clients Total number of clients served (e.g. "500+ clients", "1000+ women guided") Featured in press, media, or podcasts (e.g. Forbes, Times of India, a known podcast) None of the above on my landing page currently

9. Do you have a lead magnet? (a free resource that captures emails before asking people to buy)

Yes — I have a free resource, guide, or training that captures emails No — people either buy directly or leave, nothing captures their details

10. Your current numbers (optional — fill in what you know, skip what you don't)

When you fill this in, your revenue impact calculation uses your actual numbers instead of estimates.

Analysing your funnel

Running your audit.

This takes about 15–20 seconds. We're checking all 5 pillars against real benchmarks.

1

Reading your landing page Checking headline clarity, CTA strength, social proof

2

Analysing content–funnel alignment Mapping your content to TOFU, MOFU, BOFU stages

3

Checking audience & niche clarity ICP specificity, pain point language, offer fit

4

Evaluating trust & authority signals Results proof, testimonials, brand consistency

5

Calculating your revenue leak Estimating monthly cost of each gap at your ad spend

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Your Funnel Clarity Score

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Funnel Clarity Score

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Pillar breakdown

Your 2 biggest gaps

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See every gap, every fix, your full revenue impact calculation, and a priority action plan — all specific to your funnel.

All 5 pillar scores with complete breakdowns
Specific fixes with rewrite formulas
Revenue impact with your actual numbers
Priority action plan — what to fix first
Real case studies from coaches who fixed the same gaps
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Your Funnel Clarity Score

Complete breakdown across all 5 pillars

Full pillar breakdown

How others fixed the same gaps

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